Welcome to The Napa Vale Podcast with Wendy Barba
September 10, 2021

Finding Your Entrepreneurial Journey

It does not matter what business you are looking to embark on, what matters is the steps you take in your Entrepreneurial Journey. Irma Robinson walks us through her entrepreneurial journey, she is the founder and owner of SMOKE Open Fire Cooking,

It does not matter what business you are looking to embark on, what matters is the steps you take in your Entrepreneurial Journey. Irma Robinson walks us through her entrepreneurial journey, she is the founder and owner of SMOKE Open Fire Cooking,

Hey Belleza,

I’ve been wanting to share with you for a long time Irma Robinson’s story on how she went from a full-time job to embarking on her entrepreneurial journey.

HOW I MET IRMA?

I met Irma winter of 2017, I vividly remember walking into her café that morning, Southside. I was blown away by the attention to detail and their delicious chilaquiles. That’s right, you heard me right, their mouthwatering chilaquiles. That same year was when my hubby and I purchased our own business, Modern Endo of Napa. I knew how hard it is to get a business started and better yet to open up. 

Irma and her team have the right formula. Great location, delicious menu, a very talented Chef (Morgan Robinson) and the right energy. The moment you walk into Southside you feel very welcome. I remember I just wanted to stay and work from there. The day that the Southside Yountville location opened up I noticed how hospitable Irma was with everyone that walked-in. I even told my hubby, she has to be the owner. I was right. A few minutes later I introduced myself to Irma and the rest is history. I mean HerStory.

Wendy Barba